On the PULZ® of time – once again top technology for Norm Coating
Two years ago, our customer Norm Coating opted for our PULZ® Xtreme for the surface treatment of very small parts. Now they are also relying on the excellent quality of the patented PULZ® technology for larger bulk parts – with the 2024 system innovation: the PULZ® Xtend.
Top quality with no ifs and buts
Absolutely homogeneous surface treatments in the field of zinc flake coating: this was the goal of Norm Coating, a global manufacturer of fasteners based in Turkey. “The paints used in conventional coating processes do not adhere equally well to all areas, especially on very small parts with internal attack. We can do better,” says Michael Kamp, responsible for product development and marketing at WMV. Said. Done.
“Our solution was a completely new technology: completely uniform coating in a planetary circulation coating centrifuge – PULZ® for short.” The highlight of the PULZ® technology is the combination of high centrifugal forces (32g) with simultaneous positional change of the parts and an economically high bulk density. “The continuous circulation ensures that the paint is applied evenly—even in undercuts and hard-to-reach areas.”
The highlight – from 0 to 180 rpm in 5 seconds
For this purpose, the components are subjected to a centrifugal force of 32 g after being immersed in the paint container – including a change in material position. The result is a completely homogeneous and aesthetically pleasing surface – even on M3 screws with internal attack. Hence the name of the system, PULZ® Xtreme: a system for extremely good surface treatment of extremely small components. And an extreme paint saving of up to 30%. But that was just the beginning.
One idea further – the PULZ® Xtend
In 2022, the time had come: the first coating system for small parts based on the innovative PULZ® technology was commissioned by global player Norm Coating. Its specialty: the production of high-quality fasteners. Its claim: top quality at every stage of production. “When the question of whether we could also offer a solution for the surface treatment of larger components in the same quality came up during a discussion on site, we didn’t have to think twice,” says Kamp.

Tevfik Erpulat, Board Member of Norm Coating

The idea of further developing the PULZ® technology has long been on the minds of WMV engineers. What was missing was a reason to tackle it. Now it’s here: the PULZ® Xtend is currently under construction. Commissioning is scheduled for early 2025
A PULZ® for all occasions – Always a winning combination
What motivates us most as a team is the good cooperation with our customer and their consistently positive feedback: “We were already convinced by the PULZ® Xtreme. The PULZ® Xtend now expands our product range and rounds off our coating expertise between PULZ®, TULZ® and TLZ for rack goods,” says Tevfik Erpulat, Board Member of Norm Coating.
And so it is not only the constructive cooperation at eye level that is a win-win situation for both sides: Our surface treatment solutions are also “always a winning combination” for Norm Coating.
Sustainable surface treatment solutions – space-saving systems with maximum efficiency
Find out more about our PULZ® technology. Visit us from June 04 to 06, 2024 at Surface Technology in Stuttgart Hall 1, Stand C33(35). We will be happy to show you all the advantages in person:
- Space-saving integration into existing systems and processes
- Fully automatic system operation
- Completely homogeneous coating of bulk goods (small parts and standard parts)
- resource-saving
- energy efficient

